Leveraging emotion for sustainable action

Behavioral science approaches to promoting sustainable action have mainly focused on cognitive processes, whereas the role of emotions has received comparably little attention. However, a great but currently not fully exploited potential contribute behavior change. In this perspective, we summarize recent research emphasizing central and indispensable emotion in human thinking judgment. We discuss how these insights can promote affective reactivity toward sustainability issues, help leverage motivate action, improve emotional climate change communication intervention strategies. outline agenda that see as crucial for obtaining solid evidence base optimally behavior. This paper is meant stimulate discussion coordinated effort may be better leveraged large-scale stronger integration strategies into toolbox policy makers. Developing more lifestyle one most pressing tasks facing our planet its inhabitants. Millions tons plastic waste are polluting water, air, soil.1Geyer R. Jambeck J.R. 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